Retail Marketing Conference 2023

"Not another flavoured gin - How Gordon's merged data & creativity to win new shoppers"

• Putting an occasion at the heart of every activation to drive penetration.

• Winning new shoppers in a post-lockdown category slump.

• Finding creative freedom within an iconic brand world.

Presented by:

Alex Haslam - Head of Category Development, Diageo GB

&

Katy Brown - Strategy Director, TracyLocke Europe

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"Category disruption at retail"

• From invisible ingredient, to multi-brand platform.

• Consistency & modularity.

• Contextually relevant content - timeless & timely.

• Designed for longevity.

Presented by:

Kristina Aleksandrova - Head of EMEA Partner & Retail Marketing, Intel Corporation

&

Simon Hathaway - President and Group MD EMEA, Outform

• Taking time-sensitive insights through to action for the shopper.

• Starting with the shopper at the heart; delivering a triple-win.

• Delivering a relevant shopper-led 360' campaign across multiple touchpoints.

Presented by:

Nicola Jackson - Shopper Marketing Controller, Birds Eye UK & Ireland

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"How brands can 'own the moment' with seasonal and category events"

• How to enrich campaign media planning by mirroring the mood of the nation.

• Brand collaboration; key to campaign success.

• The evolution of in-store media and the post-covid omnichannel shopper.

Presented by:

Sophie Kennedy-Cooke - Media Planning Manager, Dunnhumby

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"J&J: driving the kids’ category in Boots”

• Educating parents on the benefits of the kids’ category to prevent early trade up, using tactical activations.

• Driving footfall in store to give a reason to go back to Boots post pandemic.

• Encouraging interaction with a playful creative concept and 360 engagements.

Presented by:

Helen Onions, Senior Shopper Marketing Manager at Johnson & Johnson

&

Laura Jones, Account Director at Multiply

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"One brand. Endless retail experiences"

• Delivering a single brand message for a complex product range across a complicated EMEA regional retail channel.

• The Garmin MID system: providing a framework for success. Strategic, tactical & connected.

• Results; retail experiences that perform.

Presented by:

Thomas Svedman - EMEA Merchandising Manager, Garmin

&

Leon Turney - Retail Experiences Director, Displayplan

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"How retail has evolved to be experiential since COVID"

• What is the impact of covid and how we are adapting to be more of an experiential destination?

• Going paperless; since covid how are we adapting to customers journeys?

• Adapting to different customer needs during social changes.

Presented by:

Nathan O'Dell - Head of Retail Marketing Communications & Demand Generation, EE

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• POS effectiveness; the ability of creative assets to drive intended shopper perception and maintenance.

• Perception & reaction; understanding how the brain works & training AI with human response data to analyse & optimise creative assets.

• How AB-Inbev are leveraging AI to increase POS effectiveness.

Presented by:

James Waterworth - Head of Trade Marketing, AB-Inbev

&

Phil Barden - M.D, Decode

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