POPAI's events during 2015 have heard from many top brands, retailers and suppliers.
A list of all presentations available to download from 2015 are provided below.
Retail Marketing Conference 2015
Creating a digital store (TUI)
Making a difference (Karcher)
Food for thought: the future of supermarkets (FITCH)
Where is retail interior design heading in 2015? (Dalziel and Pow)
Cross channel 2.0: Ways to play (Tchibo)
Full event details
Spring Seminar
Around the corner (Retail Week)
Robinsons SQUASH’D – Executing NPD in-store (Britvic)
Directional Audio: Novelty…or Game Changer (JMS)
Neighbourliness (GDR Creative Intelligence)
Full event details.
Connected Shopper
Opportunities & threats of the mobile online shopper (Unilever/MoZone)
Digital and the High Street - Making It Happen (Nisa/Big DL)
'Cash is Dead, Long Live Cash': The Connected Cash Shopper (Paypoint)
Re-inventing the car dealership / retail - how to make the experience more relevant to today's customer (Rockar/Dalziel and Pow)
In-store remarketing - how Heal's re-engages store shoppers digitally afterward to increase conversions (Heals/Cloudtags)
Stores as a holistic marketing channel - how Tesco shared the love (Tesco/Arnold KLP)
The connected journey: are you on the right path? Observations of cutting-edge executions from around the world (GDR Creative Intelligence)
Summer Seminar
How to realise a high standard of compliance in an indirect retail landscape (Samsung)
The shop in my pocket – the impact of smartphones on shopping behaviour (Shoppercentric)
Get a grip: Make the intangible touchable, and give the physical meaning (GDR Creative Intelligence)
Irish In-store Seminar
New store format: transforming the Wickes's customer journey (Wickes)
Lets get Phygital!: How digital is transforming physical retail) (BoscaBox)
Insight into Global Lottery POP as a Brand (Fastrak)
Autumn Seminar
Transforming Guest Engagement at Merlin (Merlin Entertainments/Banner Managed Communications)
Creating Integrated, Immersive Digital In-Store Experiences (O2)
Speaking your customers’ language (GDR Creative Intelligence)
Winter Seminar
The 'Lidl effect' on private label branding (1HQ)
Shelf to sofa: How brands are bringing their products to life post-purchase (GDR Creative Intelligence)