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EVENTS 2015

POPAI's events during 2015 have heard from many top brands, retailers and suppliers.

A list of all presentations available to download from 2015 are provided below. 

 

Retail Marketing Conference 2015

Creating a digital store (TUI)

Making a difference (Karcher)

Food for thought: the future of supermarkets (FITCH)

Where is retail interior design heading in 2015? (Dalziel and Pow)

Cross channel 2.0: Ways to play (Tchibo)

Full event details

 

Spring Seminar

Around the corner (Retail Week)

Robinsons SQUASH’D – Executing NPD in-store (Britvic)

Directional Audio: Novelty…or Game Changer (JMS)

Neighbourliness (GDR Creative Intelligence)

Full event details.

 

Connected Shopper

Opportunities & threats of the mobile online shopper (Unilever/MoZone)

Digital and the High Street - Making It Happen (Nisa/Big DL)

'Cash is Dead, Long Live Cash': The Connected Cash Shopper (Paypoint)

Re-inventing the car dealership / retail - how to make the experience more relevant to today's customer (Rockar/Dalziel and Pow)

In-store remarketing - how Heal's re-engages store shoppers digitally afterward to increase conversions (Heals/Cloudtags)

Stores as a holistic marketing channel - how Tesco shared the love (Tesco/Arnold KLP)

The connected journey: are you on the right path? Observations of cutting-edge executions from around the world (GDR Creative Intelligence)

Full event details 

 

Summer Seminar

How to realise a high standard of compliance in an indirect retail landscape (Samsung)

The shop in my pocket – the impact of smartphones on shopping behaviour (Shoppercentric)

Get a grip: Make the intangible touchable, and give the physical meaning (GDR Creative Intelligence)

Full event details

 

Irish In-store Seminar

New store format: transforming the Wickes's customer journey (Wickes)

Lets get Phygital!: How digital is transforming physical retail) (BoscaBox)

Insight into Global Lottery POP as a Brand (Fastrak)

Get a grip: Make the intangible touchable, and give the physical meaning (GDR Creative Intelligence)

Full event details

 

Autumn Seminar

Transforming Guest Engagement at Merlin (Merlin Entertainments/Banner Managed Communications)

Creating Integrated, Immersive Digital In-Store Experiences (O2)

Speaking your customers’ language (GDR Creative Intelligence)

Full event details 

 

Winter Seminar 

New store format: transforming the Wickes's customer journey (Wickes)

The 'Lidl effect' on private label branding (1HQ)

Shelf to sofa: How brands are bringing their products to life post-purchase (GDR Creative Intelligence)

Full event details